Liven blog, insightful thoughts on Branding, Digital, Print, Media & recent News

Naturally Sweet Brand Identity Design

Andrew Myles — Tue, 30 Apr 2013 13:25:38 +0000

Liven was recently appointed by Elsie’s Kitchen to create a new brand identity. Elsie’s Kitchen is a new company which aims to produce a range of tasty confectionery; all made using natural wholesome ingredients. The new logo sits within a circular device which is a subtle nod to traditional home baking. Following the creation of the brand identity, Liven created a series of stamps which are to be used as part of the visual styling across all packaging.

Liven is a Surrey design and marketing agency with a strong branding focus. Liven is based in Surrey and provides a range of branding services including, brand development, brand creation, identity design, brand strategy, creation of brand guidelines and effective name generation. If you are looking for a brand design agency in Surrey then get in touch with Liven Creative on 01483 331250 or email: hello@livencreative.com

Corporate Social Responsibility Campaign (CSR)

Andrew Myles — Mon, 11 Mar 2013 15:38:53 +0000

Liven have just created a new corporate identity, brochure and suite of promotional cards for Acquire Services. Green10 aims to helps foodservice businesses monitor their unique CSR goals and provide a means by which their commitment to improvement may be measured. An engaging identity was created by Liven Creative to represent the 10 pillars of responsible sourcing.

With the identity created, a series of Corporate Social Responsibility (CSR) icons and a colour palette synonymous with caring for the environment were developed.

An A4 brochure and a suite of 10, A6 cards were developed to provide a comprehensive overview of the Green10 offering. The aim of the collateral was to inform clients of how they could get involved and integrate a CSR strategy into their own business.

A fully responsive website has been developed by Liven Creative for Green10 which allows the user to view the website on a number of devices. This type of site is known as a responsive site and changes the size, layout and design elements to accommodate the device’s screen, providing a better user experience.

Liven is a design and marketing consultancy in Surrey. Whether you are considering implementing a new CSR campaign or need help with a branding project Liven has the proven credentials (we are RAR registered) to fulfil all your design requirements. To find out more, please call: 01483 331250 or visit: www.livencreative.com.

Integrated Campaign for Food Contractor

James Glass — Thu, 28 Feb 2013 14:50:38 +0000

Liven has just completed the creation of an integrated campaign for Pabulum a food contractor based in Fleet Hampshire. We were asked to oversee the creation of its primary and secondary Autumn/Winter campaign which ultimatley involved encouraging pupils to eat healthy. At the core of the campaign was a suite of Primary and Secondary Term posters.

The aim of the posters was to raise the awareness of Pabulum amongst school pupils and to promote the overriding message that Pabulum will be offering pupils tasty school dinners, from across the British isles made with fantastic local ingredients.

The campaign was called ‘The Great British Food Celebration’ and just like a travelling circus the main poster visually conveys a message of trying iconic dishes from, England, Scotland, Wales and Northern Ireland. The copy was adjusted for primary and secondary pupils, with prizes available to secondary students who participated (collecting loyalty card stamps).

Along with the posters the campaign was also rolled out across a range of printed collateral. One such item was an activity pack which included: Activity booklet with games and stickers, a menu informing the parents about the food their child would be eating and a letter to the parents from Pabulum.

Liven is a design and marketing consultancy in Surrey. Whether you are considering a new marketing campaign or need printed collateral Liven has the proven credentials (we are RAR registered) to fulfil all your design requirements. To find out more, please call: 01483 331250 or visit: www.livencreative.com.

New website for Kewtech

James Glass — Mon, 03 Dec 2012 11:28:23 +0000

You may recall, earlier this year Liven were appointed by Kewtech, a leading UK distributor of Electrical Testing equipment to create their new website. Liven are delighted to announce the new Kewtech website is now live and has been warmly recieved by both client and target audiences alike.

Working closely with Kewtech, Liven kicked off the creation of the new website by creating a sitemap, outlining the navigation and key page structure. Following this the entire site was wireframed, allowing for discussions to be had regarding the interlinking of key pages, copy and images. With the wireframes signed off and the copy and images agreed, every page was then designed before the entire site was built, tested and launched.

The new Kewtech website is clean, with a large area highlighting typographically what Kewtech does. This area is now being used by the client to add additional promotional messages. A primary navigation area highlights the most useful information for a visitor; whilst a secondary navigation area provides access to further information, complimented by an assortment of social media links. At the base of the page a ‘Useful Links’ section also aids navigation.

The Kewtech website was built on the Drupal platform, allowing Kewtech key functionality requirements to be addressed, including a full Contents Management System, News, User Product registration and Downloads section, whilst providing the perfect platform for when the site is developed further.

Liven is a award winning design and marketing consultancy based in Surrey. Liven was recently recognised as one of best digital agencies in the South East of England. Whether you are looking to overhaul your existing website or create a new corporate website, perhaps you would like help undertaking a e-marketing campaign or support creating a new corporate showreel then get in touch with Liven. To find out more, or to discuss your requirements further, please do not hesitate to call: 01483 331250 or visit: www.livencreative.com

Brochure design for a Marketing Consultancy

James Glass — Mon, 26 Nov 2012 11:27:13 +0000

Earlier this year, Liven was approached by Domain Diction, a newly formed marketing company which provides proven campaigns for Top Level Domains (TLDs). Liven was asked to create two brochures and in the process establish a visual look and feel which could then be used as the foundations for additional promotional collateral.

Both brochures incorporated contemporary images, combined with a modern colour palette. A bold font hierarchy engaged the reader, ensuring easy navigations as well as allowing for Domain Diction proposition to be clearly defined and their services understood. Since the creation of the brochure a new website has been created, following the visual look and feel established for both brochures.

Liven is a design and marketing consultancy in Surrey. Whether you are considering a new corporate brochure, annual report, direct marketing campaign or need printed collateral for an exhibition Liven has the proven credentials (we are RAR registered) to fulfil all your print design requirements. To find out more, please call: 01483 331250 or visit: www.livencreative.com.

Liven, Top 50 Digital Agency in South East

James Glass — Tue, 02 Oct 2012 09:35:00 +0000

Liven Creative, has just been recognised as one of the leading top 50 digital agencies within the South East by the Wire Hive 100. The announcement was made at the annual Wirehive 100 Digital Agency Awards 2012 which were established to showcase the great work being done by agencies in the South East.

Liven Creative is a Surrey based design and marketing consultancy. Our digital specialists have designed and developed corporate business websites, e-commerce shops, showreels and e-campaigns for a number of clients using a variety of platforms. To discuss your requirements further please either call: 01483 331250 or email hello@livencreative.com

Literature design for a digital recruiter

James Glass — Tue, 02 Oct 2012 09:22:39 +0000

Liven Creative, has just completed the design of two stunning new brochures for Salt Recruitment. Salt Recruitment are a leading London based digital recruitment consultancy which provides digital professionals across four markets: Sales, Marketing, Technical and Creative. Liven were tasked with transferring the look and feel of their new websites across two new recruitment brochures; their corporate brochure which would be given to new and existing clients and their internal recruitment training guidelines.

As part of the development of Salt’s new corporate brochure, Liven Creative were also asked to consider the structure of the brochure content and to write all copy. The brochure copy started with an overview of the company and key reasons why Salt should be considered. Following this, each of Salt key markets, Marketing, Creative, Technical and Sales were conveyed. The Salt offering was then clearly communicated along with the company’s brand values and contact details. With the copywriting complete Liven then created two creative concepts for the new corporate brochure before developing the favoured concept to sign off.

For the internal training guidelines, again Liven created two concept before developing the favoured visual to sign off. Positive sports related images were used for key divider pages and a number of recruitment diagrams recreated as required.

Liven Creative is a Surrey design and marketing consultancy. If you are a recruitment company looking to engage more effectively with clients, candidates and consultants or a business considering redesigning your corporate brochure get in touch with Liven. Liven Creative has been awarded RAR status, which gives independent recognition of our skills across branding, digital, design and media related services. To discuss your requirements further, please do not hesitate to either email us at: hello@livencreative.com or call us on 01483 331250

Pabulum Appoints Liven

Andrew Myles — Thu, 30 Aug 2012 10:59:10 +0000

Hampshire based contract caterer Pabulum has appointed Liven to oversee the creation of its autumn / Winter campaign. Pabulum based in Fleet are an independent company with a simple premise, ‘honestly good food’. Their food offering is supported by a collaborative working relationship approach with their clients, which include, primary and secondary schools, Further Education Institutions and private enterprises.

Liven Creative is delighted with the appointment. James Glass, Director and co founder of Liven comments. “We are excited by the appointment, and are relishing the opportunity to work with Pabulum. Our integrated and structured approach was exactly what Pabulum were looking for and we simply cannot wait to get started”.

Liven are a creative consultancy based in Surrey. Operating across a number of distinct markets including: Corporate, Education, Technology, Energy, Travel, Property and Fashion we provide integrated campaigns to clients which get tangible results. For further information, please either visit: www.livencreative.com or call: 01483 331250

New website for epsys

James Glass — Thu, 23 Aug 2012 09:37:12 +0000

Liven Creative has just launched a new website for epsys. The new website builds on the good work that was undertaken by Liven to align them with an effective visual and verbal language which would make them stand out from their competitors, for further information, please view our recent article: ‘Showreel and brochure creation for epsys’

The new website incorporates a clean navigation, whilst engaging images and primary and secondary titles inform the reader. The copy throughout the site is written to engage with different stakeholders and to aid SEO.

Liven Creative, provides digital services to clients including: website design and build, digital advertising, social marketing and showreel creation. Recently, Liven Creative was awarded ‘Recommended Agency Registered’ status – having had our work independently assessed. Should you be considering the creation of a new website, then get in touch with Liven. For further information, please visit: www.livencreative.com or call: 01483 331250.

MoSCoW, Effective Project Management

Andrew Myles — Wed, 11 Jul 2012 13:16:39 +0000

Undertaking a rebrand, new website, advertising campaign or brochure within any large orgnaisations can sometimes be a difficult exercise as staff conflict internally regarding the priorities of the project.

Liven has extensive experience undertaking successful projects for Global enterprises and uses as part of our structured approach, an Agile methodology called MoSCow to prioritise what are the key deliverables for a project.

MoSCoW stands for:

Must have
Should have
Could have
Won’t have

Must Haves: are mandatory deliverables that must be included as part of the project. It is good to have clarity on this before a project begins, as this is the minimum scope for the project.

Should Haves: are extras that are not critical to launch, but are still considered to be important.

Could Haves: are features that are nice to have and could potentially be included without incurring too much effort or cost. However, these will be the first features to be removed from scope if the project’s timescales are later at risk.

Won’t Haves are features that have been requested but are explicitly excluded from scope for the planned duration, and may be included in a future phase of development depending on budget and timescales.

It’s a good idea to make sure a project has a healthy number of Should Have and Could Have requirements. This way you provide the project with some flexibility if things start taking longer than expected, effectively providing the project with some contingency.

If a project only has ‘Must Haves’, the scope cannot be varied. Therefore the cost and timescales should not really be fixed without including a reasonable contingency. ‘Could Haves’ can be that contingency. They are effectively stretch tasks; features that will be included if possible, but the launch date will not be moved to accommodate them if there is not enough time to complete them.

Liven creative is a RAR registered design and marketing consultancy based in Surrey. Our structured approach ensures that we delight clients by delivering success. Our services are split into four key areas: Branding, Digital, Print and Media. Today we continue to work with a variety of clients from startups to global enterprises, if you would like to know more then please either call us on 01483 331250 or email: hello@livencreative.com.