Liven has just completed the creation of an integrated campaign for Pabulum a food contractor based in Fleet Hampshire. We were asked to oversee the creation of its primary and secondary Autumn/Winter campaign which ultimatley involved encouraging pupils to eat healthy. At the core of the campaign was a suite of Primary and Secondary Term posters.
The aim of the posters was to raise the awareness of Pabulum amongst school pupils and to promote the overriding message that Pabulum will be offering pupils tasty school dinners, from across the British isles made with fantastic local ingredients.
The campaign was called ‘The Great British Food Celebration’ and just like a travelling circus the main poster visually conveys a message of trying iconic dishes from, England, Scotland, Wales and Northern Ireland. The copy was adjusted for primary and secondary pupils, with prizes available to secondary students who participated (collecting loyalty card stamps).
Along with the posters the campaign was also rolled out across a range of printed collateral. One such item was an activity pack which included: Activity booklet with games and stickers, a menu informing the parents about the food their child would be eating and a letter to the parents from Pabulum.
Liven is a design and marketing consultancy in Surrey. Whether you are considering a new marketing campaign or need printed collateral Liven has the proven credentials (we are RAR registered) to fulfil all your design requirements. To find out more, please call: 01483 331250 or visit: www.livencreative.com.
Earlier this year, Liven was approached by Domain Diction, a newly formed marketing company which provides proven campaigns for Top Level Domains (TLDs). Liven was asked to create two brochures and in the process establish a visual look and feel which could then be used as the foundations for additional promotional collateral.
Both brochures incorporated contemporary images, combined with a modern colour palette. A bold font hierarchy engaged the reader, ensuring easy navigations as well as allowing for Domain Diction proposition to be clearly defined and their services understood. Since the creation of the brochure a new website has been created, following the visual look and feel established for both brochures.
Liven is a design and marketing consultancy in Surrey. Whether you are considering a new corporate brochure, annual report, direct marketing campaign or need printed collateral for an exhibition Liven has the proven credentials (we are RAR registered) to fulfil all your print design requirements. To find out more, please call: 01483 331250 or visit: www.livencreative.com.
Liven Creative, has just completed the design of two stunning new brochures for Salt Recruitment. Salt Recruitment are a leading London based digital recruitment consultancy which provides digital professionals across four markets: Sales, Marketing, Technical and Creative. Liven were tasked with transferring the look and feel of their new websites across two new recruitment brochures; their corporate brochure which would be given to new and existing clients and their internal recruitment training guidelines.
As part of the development of Salt’s new corporate brochure, Liven Creative were also asked to consider the structure of the brochure content and to write all copy. The brochure copy started with an overview of the company and key reasons why Salt should be considered. Following this, each of Salt key markets, Marketing, Creative, Technical and Sales were conveyed. The Salt offering was then clearly communicated along with the company’s brand values and contact details. With the copywriting complete Liven then created two creative concepts for the new corporate brochure before developing the favoured concept to sign off.
For the internal training guidelines, again Liven created two concept before developing the favoured visual to sign off. Positive sports related images were used for key divider pages and a number of recruitment diagrams recreated as required.
Liven Creative is a Surrey design and marketing consultancy. If you are a recruitment company looking to engage more effectively with clients, candidates and consultants or a business considering redesigning your corporate brochure get in touch with Liven. Liven Creative has been awarded RAR status, which gives independent recognition of our skills across branding, digital, design and media related services. To discuss your requirements further, please do not hesitate to either email us at: email@example.com or call us on 01483 331250
Hampshire based contract caterer Pabulum has appointed Liven to oversee the creation of its autumn / Winter campaign. Pabulum based in Fleet are an independent company with a simple premise, ‘honestly good food’. Their food offering is supported by a collaborative working relationship approach with their clients, which include, primary and secondary schools, Further Education Institutions and private enterprises.
Liven Creative is delighted with the appointment. James Glass, Director and co founder of Liven comments. “We are excited by the appointment, and are relishing the opportunity to work with Pabulum. Our integrated and structured approach was exactly what Pabulum were looking for and we simply cannot wait to get started”.
Liven are a creative consultancy based in Surrey. Operating across a number of distinct markets including: Corporate, Education, Technology, Energy, Travel, Property and Fashion we provide integrated campaigns to clients which get tangible results. For further information, please either visit: www.livencreative.com or call: 01483 331250
Liven Creative has just launched a new website for epsys. The new website builds on the good work that was undertaken by Liven to align them with an effective visual and verbal language which would make them stand out from their competitors, for further information, please view our recent article: ‘Showreel and brochure creation for epsys’
The new website incorporates a clean navigation, whilst engaging images and primary and secondary titles inform the reader. The copy throughout the site is written to engage with different stakeholders and to aid SEO.
Liven Creative, provides digital services to clients including: website design and build, digital advertising, social marketing and showreel creation. Recently, Liven Creative was awarded ‘Recommended Agency Registered’ status – having had our work independently assessed. Should you be considering the creation of a new website, then get in touch with Liven. For further information, please visit: www.livencreative.com or call: 01483 331250.
Undertaking a rebrand, new website, advertising campaign or brochure within any large orgnaisations can sometimes be a difficult exercise as staff conflict internally regarding the priorities of the project.
Liven has extensive experience undertaking successful projects for Global enterprises and uses as part of our structured approach, an Agile methodology called MoSCow to prioritise what are the key deliverables for a project.
MoSCoW stands for:
- Must have
- Should have
- Could have
- Won’t have
Must Haves: are mandatory deliverables that must be included as part of the project. It is good to have clarity on this before a project begins, as this is the minimum scope for the project.
Should Haves: are extras that are not critical to launch, but are still considered to be important.
Could Haves: are features that are nice to have and could potentially be included without incurring too much effort or cost. However, these will be the first features to be removed from scope if the project’s timescales are later at risk.
Won’t Haves are features that have been requested but are explicitly excluded from scope for the planned duration, and may be included in a future phase of development depending on budget and timescales.
It’s a good idea to make sure a project has a healthy number of Should Have and Could Have requirements. This way you provide the project with some flexibility if things start taking longer than expected, effectively providing the project with some contingency.
If a project only has ‘Must Haves’, the scope cannot be varied. Therefore the cost and timescales should not really be fixed without including a reasonable contingency. ‘Could Haves’ can be that contingency. They are effectively stretch tasks; features that will be included if possible, but the launch date will not be moved to accommodate them if there is not enough time to complete them.
Liven creative is a RAR registered design and marketing consultancy based in Surrey. Our structured approach ensures that we delight clients by delivering success. Our services are split into four key areas: Branding, Digital, Print and Media. Today we continue to work with a variety of clients from startups to global enterprises, if you would like to know more then please either call us on 01483 331250 or email: firstname.lastname@example.org.
Following a consultation period and excellent recommendations from a mutual contact Liven Creative has been appointed by Reading based construction consultancy, Astec Projects to oversee the creation of their new corporate website. Astec projects is renowned throughout the Construction Industry for innovation and creativity in all of their core activities which include: Design and Installation, Facade Solutions, Architectural Glass & Glazing, Cladding, Suspended Ceilings, Offsite Prefabrication, Vitreous Enamel and Architectural Metal works and employs 400 staff.
Liven creative is a RAR registered design and marketing consultancy based in Surrey. We have extensive website development expertise and are familiar with a variety of open source platforms including WordPress, Magneto, MODx, Drupal as well as undertaking custom coding and development. If you are considering any type of website then get in touch with Liven by either calling us on: 01483 331250 or emailing email@example.com
Liven were asked by Solseal to establish an ecommerce platform so that they could sell their sealant products online. With no brand identity, Liven started by creating a new brand identity which reflected the industrial / construction nature of their products.
A fully functional e-commerce website was designed and built.
The website allowed for, payment to be taken securely online, stock management, product distribution, product management and the setup and monitoring of individual accounts.
• Brand identity
• e-commerce website (Magneto CMS)
Following a chemistry meeting, Liven were appointed by Enables IT to assist with their marketing and design for an event they were attending called ‘Enterprise Cloud Computing & Virtualisation 2012′. Enables IT are a leading technology solution provider who specialise in Virtualisation, Unified Communications, Network Systems and Support solutions for a broad range of clients.
Liven was asked to design the exhibition graphic panels for Enables IT existing exhibition stand as well as creating a post event direct mailer which could be used to engage with those that attended the event.
The Enables IT exhibition stand and direct mailer incorporated Enables IT primary colours, whilst strong imagery chosen and created by Liven laid the foundations for a visual and verbal language for Enables IT marketing material going forward. Both the exhibition stand and direct mailer were well received and following the event, Liven has been asked to continue working with Enables IT providing marketing and design services as required.
Liven are a Surrey based design and marketing consultancy. If you found this article of interest you might also like our recent article ‘5 Top Tips for Exhibiting Success‘. Liven provide branding, digital, print and media services to client in Surrey, the surrounding Home Counties and London. If you would like to get in touch, please either email Liven at firstname.lastname@example.org or call us on: 01483 331250