Liven has just completed the creation of an integrated campaign for Pabulum a food contractor based in Fleet Hampshire. We were asked to oversee the creation of its primary and secondary Autumn/Winter campaign which ultimatley involved encouraging pupils to eat healthy. At the core of the campaign was a suite of Primary and Secondary Term posters.
The aim of the posters was to raise the awareness of Pabulum amongst school pupils and to promote the overriding message that Pabulum will be offering pupils tasty school dinners, from across the British isles made with fantastic local ingredients.
The campaign was called ‘The Great British Food Celebration’ and just like a travelling circus the main poster visually conveys a message of trying iconic dishes from, England, Scotland, Wales and Northern Ireland. The copy was adjusted for primary and secondary pupils, with prizes available to secondary students who participated (collecting loyalty card stamps).
Along with the posters the campaign was also rolled out across a range of printed collateral. One such item was an activity pack which included: Activity booklet with games and stickers, a menu informing the parents about the food their child would be eating and a letter to the parents from Pabulum.
Liven is a design and marketing consultancy in Surrey. Whether you are considering a new marketing campaign or need printed collateral Liven has the proven credentials (we are RAR registered) to fulfil all your design requirements. To find out more, please call: 01483 331250 or visit: www.livencreative.com.
Earlier this year, Liven was approached by Domain Diction, a newly formed marketing company which provides proven campaigns for Top Level Domains (TLDs). Liven was asked to create two brochures and in the process establish a visual look and feel which could then be used as the foundations for additional promotional collateral.
Both brochures incorporated contemporary images, combined with a modern colour palette. A bold font hierarchy engaged the reader, ensuring easy navigations as well as allowing for Domain Diction proposition to be clearly defined and their services understood. Since the creation of the brochure a new website has been created, following the visual look and feel established for both brochures.
Liven is a design and marketing consultancy in Surrey. Whether you are considering a new corporate brochure, annual report, direct marketing campaign or need printed collateral for an exhibition Liven has the proven credentials (we are RAR registered) to fulfil all your print design requirements. To find out more, please call: 01483 331250 or visit: www.livencreative.com.
Liven Creative, has just completed the design of two stunning new brochures for Salt Recruitment. Salt Recruitment are a leading London based digital recruitment consultancy which provides digital professionals across four markets: Sales, Marketing, Technical and Creative. Liven were tasked with transferring the look and feel of their new websites across two new recruitment brochures; their corporate brochure which would be given to new and existing clients and their internal recruitment training guidelines.
As part of the development of Salt’s new corporate brochure, Liven Creative were also asked to consider the structure of the brochure content and to write all copy. The brochure copy started with an overview of the company and key reasons why Salt should be considered. Following this, each of Salt key markets, Marketing, Creative, Technical and Sales were conveyed. The Salt offering was then clearly communicated along with the company’s brand values and contact details. With the copywriting complete Liven then created two creative concepts for the new corporate brochure before developing the favoured concept to sign off.
For the internal training guidelines, again Liven created two concept before developing the favoured visual to sign off. Positive sports related images were used for key divider pages and a number of recruitment diagrams recreated as required.
Liven Creative is a Surrey design and marketing consultancy. If you are a recruitment company looking to engage more effectively with clients, candidates and consultants or a business considering redesigning your corporate brochure get in touch with Liven. Liven Creative has been awarded RAR status, which gives independent recognition of our skills across branding, digital, design and media related services. To discuss your requirements further, please do not hesitate to either email us at: firstname.lastname@example.org or call us on 01483 331250
Hampshire based contract caterer Pabulum has appointed Liven to oversee the creation of its autumn / Winter campaign. Pabulum based in Fleet are an independent company with a simple premise, ‘honestly good food’. Their food offering is supported by a collaborative working relationship approach with their clients, which include, primary and secondary schools, Further Education Institutions and private enterprises.
Liven Creative is delighted with the appointment. James Glass, Director and co founder of Liven comments. “We are excited by the appointment, and are relishing the opportunity to work with Pabulum. Our integrated and structured approach was exactly what Pabulum were looking for and we simply cannot wait to get started”.
Liven are a creative consultancy based in Surrey. Operating across a number of distinct markets including: Corporate, Education, Technology, Energy, Travel, Property and Fashion we provide integrated campaigns to clients which get tangible results. For further information, please either visit: www.livencreative.com or call: 01483 331250
Undertaking a rebrand, new website, advertising campaign or brochure within any large orgnaisations can sometimes be a difficult exercise as staff conflict internally regarding the priorities of the project.
Liven has extensive experience undertaking successful projects for Global enterprises and uses as part of our structured approach, an Agile methodology called MoSCow to prioritise what are the key deliverables for a project.
MoSCoW stands for:
- Must have
- Should have
- Could have
- Won’t have
Must Haves: are mandatory deliverables that must be included as part of the project. It is good to have clarity on this before a project begins, as this is the minimum scope for the project.
Should Haves: are extras that are not critical to launch, but are still considered to be important.
Could Haves: are features that are nice to have and could potentially be included without incurring too much effort or cost. However, these will be the first features to be removed from scope if the project’s timescales are later at risk.
Won’t Haves are features that have been requested but are explicitly excluded from scope for the planned duration, and may be included in a future phase of development depending on budget and timescales.
It’s a good idea to make sure a project has a healthy number of Should Have and Could Have requirements. This way you provide the project with some flexibility if things start taking longer than expected, effectively providing the project with some contingency.
If a project only has ‘Must Haves’, the scope cannot be varied. Therefore the cost and timescales should not really be fixed without including a reasonable contingency. ‘Could Haves’ can be that contingency. They are effectively stretch tasks; features that will be included if possible, but the launch date will not be moved to accommodate them if there is not enough time to complete them.
Liven creative is a RAR registered design and marketing consultancy based in Surrey. Our structured approach ensures that we delight clients by delivering success. Our services are split into four key areas: Branding, Digital, Print and Media. Today we continue to work with a variety of clients from startups to global enterprises, if you would like to know more then please either call us on 01483 331250 or email: email@example.com.
Following a chemistry meeting, Liven were appointed by Enables IT to assist with their marketing and design for an event they were attending called ‘Enterprise Cloud Computing & Virtualisation 2012′. Enables IT are a leading technology solution provider who specialise in Virtualisation, Unified Communications, Network Systems and Support solutions for a broad range of clients.
Liven was asked to design the exhibition graphic panels for Enables IT existing exhibition stand as well as creating a post event direct mailer which could be used to engage with those that attended the event.
The Enables IT exhibition stand and direct mailer incorporated Enables IT primary colours, whilst strong imagery chosen and created by Liven laid the foundations for a visual and verbal language for Enables IT marketing material going forward. Both the exhibition stand and direct mailer were well received and following the event, Liven has been asked to continue working with Enables IT providing marketing and design services as required.
Liven are a Surrey based design and marketing consultancy. If you found this article of interest you might also like our recent article ‘5 Top Tips for Exhibiting Success‘. Liven provide branding, digital, print and media services to client in Surrey, the surrounding Home Counties and London. If you would like to get in touch, please either email Liven at firstname.lastname@example.org or call us on: 01483 331250
Promoting your company at an event can be an effective way to market your product or services to a relevant and large audience. This article contains considerations for planning your exhibit.
So you have taken the decision to exhibit at an event, how can you maximise your exhibiting success? These 5 top tips from a marketing and design agency in Surrey can help you get the most out of your exhibit.
1. Effective Communication
A classic mistake made by many companies attending events is to just consider their communication needs during the actual event. A far better approach is to put into action communication initiatives before, during and after the event. This will ensure a far higher success rate of actually engaging potential clients and to generate sales enquires. For example, before the event a marketing agency could create an e-shot to raise awareness that you are exhibiting. During the event, promotional giveaways could be used to attract interest in your stand and to gather contact information, and following the event innovative direct mail could be used to secure introductory meetings with potential clients to then be nurtured by your sales force.
2. Face Time
During an event don’t just rely on customers to come to your stand. Instead, actively network the event by working in pairs. Engaging face-to-face with potential clients is probably the best way to build long lasting relationships, and those that are spoken to during this time will almost certainly be far more receptive to approaches made after the event (i.e. phone calls, emails, etc). If you can, try and give a presentation or seminar during the event which will allow you to positively reflect your company, and engage with a large group of people face to face.
3. Gain a competitive edge
Almost certainly some of your competitors will be attending the same event so use this to your advantage to stand out from the competition. A good idea is to invest in a marketing and design agency in Surrey or local to your company, to help oversee all communication literature during and around the event. This will almost certainly pay dividends as they will help to ensure that you positively stand out from the competition and that the key differences between your product and service compared to your competitors are clearly defined; whether that is in relation to performance, reliability, price or scalability. A good marketing and design agency in Surrey or anywhere else in the UK will understand how to convey this message in an attractive and effective way.
4. Staff Attendance
Think about the staff who will actually be attending the event on the company’s behalf. The temptation is to bring only sales people, but this would be a mistake. Those attending an event more often than not have buying influence and might be looking not just for a product or service which meets their companies needs but have questions which they want answering about your product or services. We would therefore recommend that a company takes a mixed team whereby those that visit your stand can talk to the member of staff that is best suited to answer their questions. By having a member of staff such as the company secretary (or someone similar) they can ensure that those who attend your stand are introduced to a colleague who will address their queries.
5. Stand Choice
Finally, careful consideration should be given to the type of stand that is purchased. A good stand purchase will see a stand being able to be reskinned by a design agency with new graphics for a future event for a competitive price. A poorly chosen stand, whilst it might have been seen as a bargain initially, might then prove costly due to the cost of having new graphics printed to fit the stand.
Liven Creative is a design and marketing agency based in Send, Surrey. If you are thinking of attending an event then we can help you with all aspects of communication before, during and after an event, including choosing and creating the graphics for an exhibition stand.
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Liven Creative has just completed the creation of a stunning ’End of Year 2011′ brochure for Corven Networks. Corven Networks brings together senior executives to share perspectives on where and how they can develop and grow their businesses in the future.
The brochure incorporates a number of images and graphical elements which provided contrast and aimed to engage the reader; whilst the colour palette used help to reinforce the Corven brand. The brochure was printed on uncoated Munken paper stock which gave it a lovely feel when held and included a wrap around which was also embossed with Roman numeral conveying 2011-12. The roman numerals were also on the front of the brochure, underneath the wrap. The brochure has been well received by the client and their members.
Liven is a design and marketing agency based in Surrey. If you found this article interesting, you might also like our recent article ‘Working within the B2B Consulting Sector‘ which provides an overview of the UK Consulting Industry in 2011. If you are looking for effective print design then get in touch with Liven. Liven Creative print services include: brochure design, stationery, exhibition stands design and build, flyers, packaging, annual reports and leaflets. To get in touch with Liven either email us at email@example.com or call: 01483 331250
Liven Creative has just, launched a new identity, created a new brochure and support material for BSV a recruitment firm based in Woking, Surrey.
The process began with Liven Creative undertaking a comprehensive audit of BSV and their direct competitors. Prior to Liven appointment BSV positioned themselves as recruitment company which operated across a broad number of sectors including: Building Services, Civil & Transport, Construction, Energy, Facilities Management and Oil & Gas. From our experience working within the recruitment industry Liven knew that companies are preferring industry experts to fulfill their recruitment needs and unless BSV changed how they promoted themselves they could be mistaken for a generalist (rather than specialist) recruitment agency.
Livens solution to address this issue was straight forward, although BSV works across a number of different sectors, all of these sectors sat within two key industries ‘Construction’ and ‘Engineering’. Liven advised BSV going forward they should reflect these two industries as their areas of operation and in so doing so would start to position themselves as a specialist recruiter.
Through a series of workshops we made a number of other recommendations including advising BSV to tweak their name, from BSV Consultants to BSV Recruitment as the latter better describes what they do. Liven then created a strapline ‘Constructing Relationships. Engineering Careers’ which helped to reinforce not only the two industries which BSV Recruitment operates within but a subtle reference to what is at the heart of BSV Recruitment – building relationships and engineering careers. Finally we then established a set of brand values aligning these values with their name: B = Balanced, S = Sustainable and V = Versatile.
During our workshops Liven explored the use of colour within BSV Recruitment market place and recommended that going forward BSV Recruitment change their primary colour from blue to yellow. Blue was being used extensively by a number of competitors meaning they were struggling to stand out from the crowd. The use of yellow ensured that BSV aligned itself to some very well respected Construction and Engineering brands including DeWalt and CAT.
The new identity we created for BSV Recruitment is below. The angular look and feel of the identity is completely bespoke and reflects the coming together or different components similar to any typical Construction or Engineering project.
With the identity finalised we then rolled out a suit of corporate stationery including business cards, letterhead, compliment slip and email signature.
Liven also created a new recruitment brochure which used relevant imagery to reflect BSV Construction and Engineering credentials. As part of the brochure development process we also created a visual diagram called ‘The Level™’ to effectively communicate everything that BSV does, ensuring that their services, how they source vacancies and supportive services are clearly communicated to both new and existing clients.
Liven is a design and marketing company based in Woking. We are a young and vibrant company that delivers communication campaigns which generate a real return on investment. To find out more about what Liven does please view our services or our blog. For a free no obligation quote or to request Liven promotional pack please get in touch.