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Liven was recently appointed by Elsie’s Kitchen to create a new brand identity. Elsie’s Kitchen is a new company which aims to produce a range of tasty confectionery; all made using natural wholesome ingredients. The new logo sits within a circular device which is a subtle nod to traditional home baking. Following the creation of the brand identity, Liven created a series of stamps which are to be used as part of the visual styling across all packaging.

Liven is a Surrey design and marketing agency with a strong branding focus. Liven is based in Surrey and provides a range of branding services including, brand development, brand creation, identity design, brand strategy, creation of brand guidelines and effective name generation. If you are looking for a brand design agency in Surrey then get in touch with Liven Creative on 01483 331250 or email: hello@livencreative.com

Liven has just completed the creation of an integrated campaign for Pabulum a food contractor based in Fleet Hampshire. We were asked to oversee the creation of its primary and secondary Autumn/Winter campaign which ultimatley involved encouraging pupils to eat healthy. At the core of the campaign was a suite of Primary and Secondary Term posters.

The aim of the posters was to raise the awareness of Pabulum amongst school pupils and to promote the overriding message that Pabulum will be offering pupils tasty school dinners, from across the British isles made with fantastic local ingredients.

The campaign was called ‘The Great British Food Celebration’ and just like a travelling circus the main poster visually conveys a message of trying iconic dishes from, England, Scotland, Wales and Northern Ireland. The copy was adjusted for primary and secondary pupils, with prizes available to secondary students who participated (collecting loyalty card stamps).

Along with the posters the campaign was also rolled out across a range of printed collateral. One such item was an activity pack which included: Activity booklet with games and stickers, a menu informing the parents about the food their child would be eating and a letter to the parents from Pabulum.

Liven is a design and marketing consultancy in Surrey. Whether you are considering a new marketing campaign or need printed collateral Liven has the proven credentials (we are RAR registered) to fulfil all your design requirements. To find out more, please call: 01483 331250 or visit: www.livencreative.com.

Earlier this year, Liven was approached by Domain Diction, a newly formed marketing company which provides proven campaigns for Top Level Domains (TLDs). Liven was asked to create two brochures and in the process establish a visual look and feel which could then be used as the foundations for additional promotional collateral.

Both brochures incorporated contemporary images, combined with a modern colour palette. A bold font hierarchy engaged the reader, ensuring easy navigations as well as allowing for Domain Diction proposition to be clearly defined and their services understood. Since the creation of the brochure a new website has been created, following the visual look and feel established for both brochures.

Liven is a design and marketing consultancy in Surrey. Whether you are considering a new corporate brochure, annual report, direct marketing campaign or need printed collateral for an exhibition Liven has the proven credentials (we are RAR registered) to fulfil all your print design requirements. To find out more, please call: 01483 331250 or visit: www.livencreative.com.

Liven Creative, has just completed the design of two stunning new brochures for Salt Recruitment. Salt Recruitment are a leading London based digital recruitment consultancy which provides digital professionals across four markets: Sales, Marketing, Technical and Creative. Liven were tasked with transferring the look and feel of their new websites across two new recruitment brochures; their corporate brochure which would be given to new and existing clients and their internal recruitment training guidelines.

As part of the development of Salt’s new corporate brochure, Liven Creative were also asked to consider the structure of the brochure content and to write all copy. The brochure copy started with an overview of the company and key reasons why Salt should be considered. Following this, each of Salt key markets, Marketing, Creative, Technical and Sales were conveyed. The Salt offering was then clearly communicated along with the company’s brand values and contact details. With the copywriting complete Liven then created two creative concepts for the new corporate brochure before developing the favoured concept to sign off.

For the internal training guidelines, again Liven created two concept before developing the favoured visual to sign off. Positive sports related images were used for key divider pages and a number of recruitment diagrams recreated as required.

Liven Creative is a Surrey design and marketing consultancy. If you are a recruitment company looking to engage more effectively with clients, candidates and consultants or a business considering redesigning your corporate brochure get in touch with Liven. Liven Creative has been awarded RAR status, which gives independent recognition of our skills across branding, digital, design and media related services. To discuss your requirements further, please do not hesitate to either email us at: hello@livencreative.com or call us on 01483 331250

Undertaking a rebrand, new website, advertising campaign or brochure within any large orgnaisations can sometimes be a difficult exercise as staff conflict internally regarding the priorities of the project.

Liven has extensive experience undertaking successful projects for Global enterprises and uses as part of our structured approach, an Agile methodology called MoSCow to prioritise what are the key deliverables for a project.

MoSCoW stands for:

• Must have
• Should have
• Could have
• Won’t have

Must Haves: are mandatory deliverables that must be included as part of the project. It is good to have clarity on this before a project begins, as this is the minimum scope for the project.

Should Haves: are extras that are not critical to launch, but are still considered to be important.

Could Haves: are features that are nice to have and could potentially be included without incurring too much effort or cost. However, these will be the first features to be removed from scope if the project’s timescales are later at risk.

Won’t Haves are features that have been requested but are explicitly excluded from scope for the planned duration, and may be included in a future phase of development depending on budget and timescales.

It’s a good idea to make sure a project has a healthy number of Should Have and Could Have requirements. This way you provide the project with some flexibility if things start taking longer than expected, effectively providing the project with some contingency.

If a project only has ‘Must Haves’, the scope cannot be varied. Therefore the cost and timescales should not really be fixed without including a reasonable contingency. ‘Could Haves’ can be that contingency. They are effectively stretch tasks; features that will be included if possible, but the launch date will not be moved to accommodate them if there is not enough time to complete them.

Liven creative is a RAR registered design and marketing consultancy based in Surrey. Our structured approach ensures that we delight clients by delivering success. Our services are split into four key areas: Branding, Digital, Print and Media. Today we continue to work with a variety of clients from startups to global enterprises, if you would like to know more then please either call us on 01483 331250 or email: hello@livencreative.com.

Liven were asked by Solseal to establish an ecommerce platform so that they could sell their sealant products online. With no brand identity, Liven started by creating a new brand identity which reflected the industrial / construction nature of their products.

A fully functional e-commerce website was designed and built.

The website allowed for, payment to be taken securely online, stock management, product distribution, product management and the setup and monitoring of individual accounts.

Deliverables
• Brand identity
• Literature
• e-commerce website (Magneto CMS)

Liven Creative, has just finished the creation of a new brand identity for a medical company called: ‘Your Medicare’.

The favoured route embraced colours which reinforced their medical background, whilst the heart device within the ‘O’ or ‘Your’ subtly reflected Your Medicare passion for excellence. The ‘i’ of ‘Medicare’ shown as a medical product again reinforced their area of expertise and what the company is about. The ‘Your’ and graphical marks can also be used within verbal language to convey positive company messages.

Liven is a Surrey design and marketing agency with a strong branding focus. Liven is based in Surrey and provides a range of branding services including, brand development, brand creation, identity design, brand strategy, creation of brand guidelines and effective name generation. If you would like to get in touch with Liven Creative please either call us on 01483 331250 or email: hello@livencreative.com

Liven Creative was recently appointed by Arrows Group Recruitment to refresh their brand identity, create a new range of corporate stationery and to advise them on the structure and look and feel of their new corporate website. Based in Waterloo, Arrows Group, are a fast growing recruitment firm which operates across a number of markets: Technology, Capital Markets, Insurance and Healthcare.

The new Arrows Group identity that Liven created is below. Completely bespoke typography and an identity mark in the form of an arrow helps to reflect the different divisions that make up Arrows Group.

For social media or where size limitations are imposed a secondary suit of logos are used. These secondary logos use colour to reference each of Arrows Group’s different divisions.

With the new recruitment identity signed off we created a suit of corporate stationery including business cards, letterhead, compliment slip and email signature.

In terms of the website we started by creating a sitemap which showed all the key pages and hierarchies. We then created wireframes of key pages showing where content, images and buttons would be positioned before designing each page.

The new identity, website and support material has been very well received and has featured on the front of Recruitment International Magazine (October Issue 2011).

Liven Creative is a Surrey based design and marketing agency. If you found this article of interest you might also be interested in our other articles including When to Rebrand, Top 10 Design and Marketing Tips for Recruitment Firms and New website for Arrows Group Healthcare.

If you would like Liven to provide you with a free no obligation quote or would like to receive Liven Promotional Pack please get in touch.

Liven Creative has just, launched a new identity, created a new brochure and support material for BSV a recruitment firm based in Woking, Surrey.

The process began with Liven Creative undertaking a comprehensive audit of BSV and their direct competitors. Prior to Liven appointment BSV positioned themselves as recruitment company which operated across a broad number of sectors including: Building Services, Civil & Transport, Construction, Energy, Facilities Management and Oil & Gas.  From our experience working within the recruitment industry Liven knew that companies are preferring industry experts to fulfill their recruitment needs and unless BSV changed how they promoted themselves they could be mistaken for a generalist (rather than specialist) recruitment agency.

Livens solution to address this issue was straight forward, although BSV works across a number of different sectors, all of these sectors sat within two key industries ‘Construction’ and ‘Engineering’. Liven advised BSV going forward they should reflect these two industries as their areas of operation and in so doing so would start to position themselves as a specialist recruiter.

Through a series of workshops we made a number of other recommendations including advising BSV to tweak their name, from BSV Consultants to BSV Recruitment as the latter better describes what they do. Liven then created a strapline ‘Constructing Relationships. Engineering Careers’ which helped to reinforce not only the two industries which BSV Recruitment operates within but a subtle reference to what is at the heart of BSV Recruitment – building relationships and engineering careers. Finally we then established a set of brand values aligning these values with their name: B = Balanced, S = Sustainable and V = Versatile.

During our workshops Liven explored the use of colour within BSV Recruitment market place and recommended that going forward BSV Recruitment change their primary colour from blue to yellow. Blue was being used extensively by a number of competitors meaning they were struggling to stand out from the crowd. The use of yellow ensured that BSV aligned itself to some very well respected Construction and Engineering brands including DeWalt and CAT.

The new identity we created for BSV Recruitment is below. The angular look and feel of the identity is completely bespoke and reflects the coming together or different components similar to any typical Construction or Engineering project.

With the identity finalised we then rolled out a suit of corporate stationery including business cards, letterhead, compliment slip and email signature.

Liven also created a new recruitment brochure which used relevant imagery to reflect BSV Construction and Engineering credentials. As part of the brochure development process we also created a visual diagram called ‘The Level™’ to effectively communicate everything that BSV does, ensuring that their services, how they source vacancies and supportive services are clearly communicated to both new and existing clients.

Finally Liven Creative worked with BSV to refresh the look and feel of their website advising them how we could incorporate the new identity and corporate colours into the exiting website.

Liven is a design and marketing company based in Woking. We are a young and vibrant company that delivers communication campaigns which generate a real return on investment. To find out more about what Liven does please view our services or our blog. For a free no obligation quote or to request Liven promotional pack please get in touch.